#HenneyJawn Henneywhere
Role: Creative Director, Producer, Editor
Shot with Canon EOSR 6 Mark ii
Edited with Adobe Premiere Pro 2024
Third Party: Artlist.io
A baseline 30 second spec video, imagine this with the iconic 76ers game day graphics blended into the video.
Creative Process:
Taken from the multitude of game day highlight reels I’ve watched, created, and edited. I wanted to take the element of fast pace, high movement, feeling mixed with bringing the audience to the subject by enhancing the audio. Therefore we created a B-Roll social spot with an emphasis on exaggerated movements. I also envisioned the final product to be mixed with 76ers motion graphics, calling out the new drink and emphasizing “Henny-rita’s”.
Since we knew this would come out during “Tip off” season we wanted to end the shot from above, throwing the garnish on top, similarly to throwing a basketball into the hoop.
to Execution
Campaign Overview:
Capitalize on the 76ers Tipoff season to amplify brand awareness, showcase the versatility of Hennessy cocktails, promote signature recipes, and solidy Hennessey’s position as the “Spirit of the Philadelphia 76ers.” The slogan fosters connections and celebrates the city’s unique culture and iconic locations, which will empower Black and Hispanic women and expand brand value to this customer reach
From Ideation
CLIENT:
Hennessy x 76ers
Year
March 2024